For anybody who’s running for office, here are a few MUST DO digital marketing strategies and digital marketing channels.
The first thing you need to do as soon as you decide to run for any office is obtain a domain name for your campaign. Actually, it would not be a bad idea to purchase several domain names related to your name and the office you’ll be running for. There are times where the opponents get your domain or related domain name and then redirect those links to their own domain. Example, Donald Trump uses the www.jebbush.com domain to redirect to his own website www.donaldjtrump.com.
Not all politicians are mean like Donald Trump but you never know. Don’t let this happen to you. A domain name costs on average $15 a year and it will protect your name and your brand, plus save you a lot of headaches.
The second thing you need is a logo to establish yourself as a branded politician. This brand will be on your campaign businesses cards, door hangers, yard signs, banners, website, social media, email marketing, videos and advertisements. To present statistics, use infographics. They are a powerful visual representation that shows the difference between you and your opponent. This works very well for busy voters who only have two minutes to glance at your message.
The third thing needed is a well designed and user friendly website. Don’t go cheap with the templated website that users will not be able to find it on search engines. WordPress is the most popular web design platform. It ranks well and is very easy to manage. You need a home page that includes everything about you: photos, videos, email signup form, donation button, volunteers, blog posts, and social media links. Present issues that you care about. Post everything on your blog such as announcement for your campaign, press releases, opinion on different issues, responding to your opponent’s attacks or issues, events, fundraisers, and surveys. Remember to be positive, nobody cares about attacks and nasty comments. Make sure you have Google Analytics installed and On Site SEO. Use SEO targeted keywords that users search online to find information about the campaign or the candidate.
Fundraising sites: www.Piryx.com, www.paypal.com, or www.actblue.com Use the code to post it on your website, social media and email marketing.
Some voters prefer writing checks, make sure you have detailed instructions for them to follow. Include the form with all the information required for contributors to fill out and your mailing address.